Creator Flow is the fastest growing UGC platform for creators, brands and agencies in Australia. By connecting businesses with a curated network of vetted creators, Creator Flow makes it easy to generate content that resonates with audiences while saving time and resources.
In mid-2025, the team at Creator Flow decided to check how visible their brand was across leading AI engines: ChatGPT, Gemini, and Perplexity.
What they found was surprising, and slightly alarming.
For keywords such as “UGC Agency,” “UGC Platform,” and “User Generated Content,” the brand had minimal visibility in Australia. The AI systems marketers increasingly depend on for recommendations and research failed to recognize them altogether.
For a company built on helping brands scale through creator-led content, this meant something bigger than low search rankings. It meant missing out on the next wave of brand discovery in Australia, the conversations happening directly inside AI-generated answers.
"When we first looked at our GEO visibility report in August, we realized ChatGPT and Gemini were barely picking us up. We were practically invisible where it mattered most."
At a time when marketers were turning to AI to discover, compare, and shortlist agencies and platforms, being invisible in that space wasn't an option.
Instead of waiting for algorithms to catch up, Creator Flow took action.
They reached out to BrandRadar for answers. We used our Generative Engine Optimization (GEO) platform to give them immediate visibility into how AI systems were perceiving, associating, and citing their brand across major LLMs (Large Language Models).
The data told a clear story: AI models weren't yet connecting Creator Flow strongly enough to the UGC niche. Their digital footprint, the way they described their services, structured metadata, and used language, wasn't aligned with how AI engines categorized the topic of "user-generated content."
So, the BrandRadar team provided them with a structured optimization plan:
"We didn't just tweak SEO, we rethought how AI understands us. BrandRadar helped us to think like a language model, not just a search engine."
This mindset shift, from optimizing for crawlers to optimizing for understanding, was key to Creator Flow's breakthrough.
Between August and October 2025, Creator Flow's AI visibility metrics rose sharply across all major platforms in Australia:
For their lead keyword "UGC Agency," the overall topic score rose from around 60% in August to over 70% by October, a clear signal that AI systems were beginning to surface and cite the brand more consistently across UGC conversations.
All of Creator Flow's main UGC-related topics showed consistent visibility gains across the AI ecosystem:
And while traffic volumes from AI searches are still early-stage, the quality of users was immediately noticeable.
Creator Flow began receiving around 10 call bookings per week, with nearly half originating from AI-powered searches or generative platforms, roughly 4-5 qualified calls per week from this emerging channel.
These weren't cold leads, they were marketers and brand managers who had already researched UGC strategies through AI chat tools and were now ready to act.
"The biggest win has been time. When people find us through AI, they already know what UGC is. They're halfway convinced before we even talk."
That shift from educating prospects to qualifying warm leads has saved the team countless hours while improving lead quality and conversion readiness.
Creator Flow's improved AI visibility didn't just boost recognition, it changed how their brand participates in the marketing ecosystem.
Now, when a marketer asks ChatGPT or Gemini:
Creator Flow appears as part of the AI-generated answer.
This isn't just digital presence. It's brand integration into AI knowledge systems, a level of authority traditional SEO can't replicate.
Being referenced by AI models means being part of how the next generation of marketers learns and makes decisions.
"It's helped us position Creator Flow as a go-to name in the UGC space in Australia, not just in search engines, but within AI conversations themselves. Long term, this visibility means we're part of how marketers learn about UGC or digital marketing growth in general, not just where they go to buy it."
The Creator Flow story is proof that AI visibility is not a distant trend, it's already shaping brand discovery today.
Traditional search may still drive clicks, but AI conversations are driving trust among Australian creators.
Brands that start optimizing their content, context, and language for AI systems now will own their categories before competitors even realize what happened.
"We're not just ranking anymore. We're being mentioned. That's the real shift, AI visibility means you're part of how people learn."
Click here to connect with BrandRadar and discover your GEO visibility score.
