BrandRadar helps South African brands improve visibility and growth across ChatGPT, Gemini, Claude, Perplexity and Google search.
More people are starting to use AI in their daily life.
growth in AI subscription spending in 2025
AI adoption in just 3 years
acceptance and approval of AI
Winning AI search is becoming a strategy of its own.
Build your ideal roadmap to start winning AI leads with BrandRadar.
We assess how visible your brand is across ChatGPT, Gemini, Claude and Perplexity, and identify the critical gaps to close.
We optimise your brand for conversational search and AI retrieval
We create AI-ready content systems built for visibility and citations
We improve your technical AI readiness, structure, and entity clarity.
We strengthen the authority signals that influence AI recommendations
We track your AI citations, mentions, and discoverability over time.
Embedded operators, not a shared retainer pool. Senior strategy meets daily execution.
Real-time dashboard of every citation, mention, and competitor movement across major AI engines.
We ship content, schema, authority work, every week. Your team keeps doing what it's already doing.
SEO foundations stay strong; AEO compounds on top of them. One operating model, two surfaces of growth.
Real outcomes from real brands.
Increase in brand visibility
increase in Traffic
Today, 3 out of 5 new calls we get each week come from people who found us through AI search. BrandRadar made that happen.
Increase in AI citations
Increase in Leads
We identify how AI platforms currently see, mention, and rank your brand.
Resolve visibility gaps and access competitor insights.
We create a visibility roadmap focused on improving how your brand gets discovered in AI answers.
A practical framework of what prompts to track and what to action out.
We optimise your content, technical structure, and AI trust signals.
Earn AI citations, recommendations, and higher prompt coverage.
We continuously track performance and refine your visibility strategy as AI platforms evolve.
Get consistent visibility growth across search and AI engine.
Our in-house visibility engine continuously tracks how brands appear across AI platforms, helping businesses improve discoverability, recommendations, and AI search performance over time.
Years of operations
Team members
Portfolio companies
Clients served
Roar Global is an APAC-based venture builder that builds, acquires, and scales specialised companies across marketing, platforms & AI. Over the past 12+ years, Roar Global has grown into a group of 150+ team members across 6 portfolio companies, serving more than 5,000 clients across the markets they operate in.
CEO · BrandRadar
Founder and CEO of BrandRadar and Roar Global, Mustafa Kassim is a Forbes-featured entrepreneur, leading one of APAC’s emerging venture builders across marketing, platforms, and AI. He focuses on building specialised companies that help brands adapt to the future of digital growth, AI visibility, and platform-led discovery.
CCO · BRANDRADAR
Chief Commercial Officer at BrandRadar, Prash Balakrishnan brings experience from companies including Google and Ali Baba. He works with brands looking to grow smarter in a changing digital space, focusing on partnerships, growth strategy, and helping businesses stay relevant in the AI age
Director, Client Partnerships . BrandRadar ZA
Talia Klopper has spent over a decade working at the intersection of media, marketing, and technology, partnering with some of the world’s biggest platforms across African and global markets. As Director of Client Partnerships at BrandRadar South Africa, she works with brands looking to build meaningful visibility in the new era of AI-driven discovery
GEO (Generative Engine Optimisation) helps brands improve visibility inside AI-generated answers on platforms like ChatGPT, Gemini, Claude, and Perplexity. Unlike traditional SEO, GEO focuses on AI discoverability, recommendations, citations, and entity trust.
Yes — but SEO alone is no longer enough. South African consumers are increasingly using AI tools to research products, services, and recommendations. GEO works alongside SEO to help brands stay visible in the next generation of search.
The BrandRadar platform shows your real-time Brand Visibility score along with citations and competitor visibility. The BrandRadar team also audits how AI systems currently discover, understand, and reference your brand.
Some improvements can happen within weeks, while larger authority and visibility gains build over 2 months. AI search optimisation is an ongoing process that evolves alongside changing AI retrieval systems.
Search behaviour in South Africa is shifting rapidly toward conversational AI. Brands that adapt early can build stronger visibility, trust, and recommendation presence before AI search becomes fully mainstream — which is a window measured in months, not years.
Get a free AI visibility audit and see exactly where your brand stands, and the fastest path to improve it.
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